Peekskill Business Insurance: The Why’s and How’s to Utilizing Google+

Google+ has 250 million users, in which 150 million are active. These numbers may seem minimal in comparison to Facebook’s estimated 1 billion users, but as you may already know, quantity doesn’t always trump quality.

Social networks like Facebook and Twitter are inherently the first tools small businesses go to when they start to integrate social media into their marketing strategy.  But what about Google+?

Small businesses shouldn’t dismiss Google+.  It’s an available, inexpensive and effective resource that many businesses haven’t taken advantage of.  Google+ is an essential tool in creating and developing relationships with your target audience.  It enables small businesses to make their brand visible to the public and drives quality traffic.

Google values authenticity and relevant content. They have taken existing marketing tools, simplified their methods and amplified their results.  Open your small business to a level of growth that may be unreachable by only utilizing Facebook and Twitter.

Want to drive quality traffic in an efficient manner?  Lets start with the basics while keeping in my mind that a business doesn’t grow overnight. Take the time to create an effective plan on implementing and managing your Google+ account.  Maybe it’s designating an employee(s) to manage its activity or maybe it’s hiring a marketing company to manage and optimized it. Either way, cultivate your profile as you would your business.

First and foremost, link your company’s website to your Google+ page and enable other profiles to “follow” it. Create an “About” page with carefully chosen keywords. Then decipher who your target audience is and start implementing the following tools;

By using Google’s algorithm you can methodically increase your ranking in search engines, particularly Google.  This can be done by increasing your number of +1’s and shares.  You can also do this by motivating your customers to recommend your site to their circles.

Like Facebook and Twitter, Google + users must engage with other users.  Appeal to your target audience by sharing content they may be interested in. Remember that this is important if you want them to share and comment on your posts.  And don’t be hesitant to share posts that may not be content specific to your business.

Other key features such as Google Authorship, Google Circles and Google Hangout should also be implemented in your business’s marketing strategy.  For more information on these key features visit an article written by Fast Company’s Dave Llorens.

At MHB Insurance, our agents are trained specialists in all types of Peekskill business insurance. We have the expertise to understand your needs and can design a program that allows you to get the most for your insurance dollar. Whatever your need for Peekskill New York business insurance, whether in the Peekskill, New York area or throughout the state, call 914-737-3430, or fill out and send the handy form on this page. We look forward to getting you the coverage you need…at a price that you can afford.