The rapid adoption of smartphone has altered the way consumers interact with retailers. The instantaneous availability of information on smartphones has created a new culture of information seekers who use smartphones to get real time information immediately. If your website isn’t optimized for mobile users, you are losing revenue. Mashable compiled a list of tips how to optimize mobile devices to work for your retail company.
Usability. Pull out your own smartphone and go to your website. If it is difficult to navigate, simplify the design so it is user-friendly. Use high resolution images- poor quality images will display badly on mobile devices, which can turn customers off of your site.
Watch how customers use your phone. Market research will help, but keep an eye out in your own store on how customers are using their smart devices. Is if for checking prices? Sending pictures of outfits to friends for approval? The better you understand what customers use their mobile apps for, the more you’ll know about which mobile options to create for them.
Streamline the Mobile Shopping Experience. You should know the ins and outs of your eCommerce site like the back of your hand. Is it easy to purchase goods from a smartphone? How is the order confirmed? How does an individual type in their credit card information? Does the user need to jump between browser issues? Is the experience streamlined to so it’s easy to use on the smaller mobile screen? Make sure it is as easy as possible.
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