Hotels are the newest industry to jump on the Pinterest social media chain. For the hospitality industry it offers a great resource to incorporate into your social media platforms. Pinterest is akin to an online scrapbooking site where users can “pin” images to online boards categorized any way you like.
One of the most popular topics on Pinterest is travel related sites- dream locations, beautiful hotels, and popular travel spots. For hoteliers in particular the site offers a unique way to engage customers by presenting not only your establishment, but marketing your hotel as an entire destination. It’s an ideal opportunity to attract and engage followers.
Don’t simply use Pinterest for self-promotion- it’s a turnoff for visitors. Choose your boards carefully and on a variety of topics. Are you a family friendly establishment? Do a board of Family Fun activities that are located in your particular area. Bed and Breakfast? Do a board of great couples’ activities in the area. Located in a huge metropolis such as Chicago or New York? Create board of must-see attractions, or one of the best local eateries. Have a hotel blog? Create a board highlighting the topics of all your blog posts (make sure you choose great images!).
A great example for New York hotels is the Pinterest page for The Roosevelt Hotel New York. Of the company’s 11 boards, only one of the Roosevelt’s boards is actually about the hotel. The other topics have names such as “Travel Tips”, “NYC Photography,” “Eats and Drinks,” “Travel Quotes” and even a “Historic New York” with images from the city’s rich history.
Optimizing the social media potential of your Peekskill Hotel Insurance establishment is only one of the many aspects you cover as a business owner. Get the protection your hotel deserves with business insurance from MHB Insurance. We proudly serve our Peekskill business owners, as well as Crompond, Buchanan, Verplanck, Montrose, Crugers, Lake Mohegan, Yorktown, Jefferson Valley, Shrub Oak, Lake Peekskill, Putnam Valley, Peekskill Bay, and the Hudson Valley of New York State. Contact us today for more information.
